5 Key Insights from UX STRAT 2018
UX STRAT in Providence, RI. The two-day event consisted of speakers, workshops and networking with some of the biggest players in user experience, customer experience and service design. In attendance were companies from a range of industries including insurance, financial services, government, high tech and consumer products.
Jobs-to-be-done (JTBD) is a perspective, lens and framework to look at a goal or need from the customer standpoint based on what needs to be done. Frame every design problem in a Job, focusing on the triggering event or situation, the motivation and goal, and the intended outcome. To learn more about Jobs To Be Done, read our blog.
Bonus Take Away: And finally to close things out, Providence was a great city in which to host the intimate conference experience and it boasts a surprisingly vibrant restaurant scene. Los Andes and Il Massimo are but two of the many great reasons to give the town a fresh look and the Biltmore Hotel is an old classic with a warm, welcoming feel, a charming character, and great facilities.